AI
Read Mastering SEO in a query fan-out world 
Mastering SEO in a query fan-out world
The SEO playbook is changing. Optimize for AI search and query fan-out. For years,...
Read Playing the hand you’re dealt: Takeaways from our AI search roundtable 
Takeaways from our AI search roundtable
There’s a lot of noise when it comes to AI search, visibility, how it’s...
Read Joins, alerts, and multi-MCP: 4 advanced prompts to extend Oncrawl with Claude Code 
4 advanced prompts with Claude Code
This article is a follow-up to the first part, in which we introduced a...
Read Calculating your real AI search CTR with log files 
Calculating your real AI search CTR with log files
“Is our website being cited by ChatGPT?” has to be one of the most...
Read What AI bots are really doing on your site 
What AI bots are really doing on your site
At SMX Paris 2026, Maxime Guernion (Head of SEO at Havas Market) and I...
Read 6 steps to AI search optimization 
6 steps to AI search optimization
Optimizing for AI search requires two complementary approaches: lab data from prompt tracking tools...
Read How to measure and optimize your presence in AI search 
Measure and optimize your presence in AI search
AI search has a lot of people asking the same questions: How do you...
Read The impact of GenAI bias on SEO 
The impact of GenAI bias on SEO
Generative AI (GenAI) is reshaping how we create and consume content. It’s a powerful...
Read AI bots explained: What powers platforms like ChatGPT? 
AI bots explained
Over the past year, we’ve seen clicks and SEO traffic declining while crawler traffic...