The Oncrawl Blog
Your hub for the latest SEO best practices, thought leadership insights and search updates from the industry’s leading experts.
Read Google Discover is interest-led, not query-led: Here’s how to audit it 
Google Discover is interest-led, not query-led
Working in the search industry means we have all spent a lot of time...
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Read Joins, alerts, and multi-MCP: 4 advanced prompts to extend Oncrawl with Claude Code 
4 advanced prompts with Claude Code
This article is a follow-up to the first part, in which we introduced a...
Read Python scripts for structured data validation and gap analysis 
Python scripts for structured data validation
Schema has been a constant topic in SEO for years. Recently, though, the conversation...
Read Oncrawl MCP: Connect your crawl data to Claude Code to automate your SEO audits 
Oncrawl MCP: Connect crawl data to Claude Code
When a technical SEO audit involves tens of thousands of pages, the constraint is...
Read SEO MCP: Where AI fits in your technical SEO workflow 
Where AI fits in your technical SEO workflow
AI in SEO is often discussed as if it should replace part of the...
Read Calculating your real AI search CTR with log files 
Calculating your real AI search CTR with log files
“Is our website being cited by ChatGPT?” has to be one of the most...
Read What AI bots are really doing on your site 
What AI bots are really doing on your site
At SMX Paris 2026, Maxime Guernion (Head of SEO at Havas Market) and I...
Read The content optimization hierarchy: How AI-driven search redefines content strategy 
The content optimization hierarchy
AI-driven search is changing how content ranks as well as how it gets discovered,...
Read Building brand authority for SEO – a framework 
Building brand authority for SEO – a framework
In our oh-so-evolving landscape of search, one truth has become too loud to ignore:...
Read Closing content gaps to improve AI search visibility 
Closing content gaps to improve AI visibility
Everyone in the SEO community is trying to crack the same code: How do...